RELAUNCHING SWISSE

In 2019, Swisse wished to relaunch their brand with a focus on natural ingredients. So we went back 1969 where it all began. Narrated by Chris Hemsworth, the campaign follows the remarkable story of Swisse founder Kevin Ring, and his relentless search for the finest ingredients from nature.

Actress Elsa Pataky joined to help launch Swisse Hair Skin Nails liquid, along with Swisse Women’s Ultivites.

Chris Hemsworth launched the Ultibiotics campaign along with Swisse Men’s Ultivites.

View this post on Instagram

So excited to join the Swisse Wellness family as a Global Ambassador!! We share a passion for health and wellness and are drawn to the powers from nature everyday. Here’s a sneak peak at our recent shoot with Brendan Malloy (@the_malloys) in my beautiful home town Byron Bay 🍃 Me hace muchísima ilusión poder formar parte de Swisse Wellness como Embajadora Mundial!! No solo compartimos la pasión por la salud y el bienestar sino también el amor por la naturaleza. Os dejo un trocito del rodaje que hice con Brendan Malloy (@the_malloys) en mi hogar, Byron Bay. @swisseau @swisseusa @swissenz @swissesg @swissenl @swisseitalia @swisse_hk #TheQuestContinues #Wellness #Nature

A post shared by Elsa Pataky (@elsapatakyconfidential) on Jun 5, 2019 at 8:15pm PDT

View this post on Instagram

Early morning surf with #Swisse! Stoked to be a global ambassador and out in nature with my new partners. Not a bad day at the office! #TheQuestContinues #Wellness #LiveLikeYouLoveIt @markmathewssurf

A post shared by Chris Hemsworth (@chrishemsworth) on Mar 20, 2019 at 4:22pm PDT

618.1k Likes, 2,340 Comments - Chris Hemsworth (@chrishemsworth) on Instagram: "Early morning surf with #Swisse! Stoked to be a global ambassador and out in nature with my new..."

Kevin Ring kept a diary, which we recreated to feature key locations that Swisse source natural ingredients from. Including Fish oil from Peru, Manuka Honey from New Zealand, Globe Artichokes from Spain, Cranberries from the USA and Blood Oranges from Sicily. 50 years on, we followed Nicole Kidman to Sicily’s Mount Etna, an active volcano where she learned more about where Swisse source ingredients.

Through a shopper promotion, we gave people a chance to follow in Kevin Ring’s footsteps by winning an adventure to the very locations Swisse source their natural ingredients.

The Quest Continues shopper promotion came complete with POS in every shape and size, along with support from social channels, helping it become the most successful shopper promotion from Swisse to date.