Kit Kat

We launched Nestlé Kit Kat's new Cookies and Cream Chunky Bars with Chungastruck, a digital campaign aimed at breaking the boredom amongst teens. The fictional game of  Chunga, saw users challenge each other, and Chunga legend Hans Fagerlund, to realtime games played by stacking Kit Kat Chunky bars, giving the product hours of unpaid media. The campaign earned $3.1m in six weeks and reached 46% of all Australian teens., earning a Bronze Pencil at AWARD and a gold Effie for campaign on a small budget. It also picked up a gold, silver and bronze at the IAB, with a finalist at Caples and ADMA.