Swisse has a range of vitamins that support New Zealand every day. But to support the rugby loving nation at night time too, All-Black captain Kieran Read helped us launch a podcast. Kieran Reads Bedtime Stories released new episodes on the evenings that the All-Blacks took on other nations, helping parents put their children to bed, and watch the matches in peace.

Brand love increased 72%, sales increased 332% and the podcast hit number one on the iTunes charts.

The campaign picked up 5 finalists at Axis, and 7 finalists at AWARD, converting into one silver and two bronze.

To date, the podcast has made number 1 on the Apple Podcast charts in New Zealand for Kids & Entertainment. Plus, The Project and MORE FM decided to do pieces on it too. 

Podcast artwork updated every time a new episode went live.